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IDE conceives slogan ‘Natural is Real’ for U.S. / International Diamond Week
Intends to communicate the bourse’s message of Israel’s diamond trade focusing only on natural diamonds
By: Diamond World News Service
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Apr 8 2014 10:52AM
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Reference: 9014  

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The Israel Diamond Exchange has conceptualised a slogan - ‘Natural is Real’ which it intends to run through the U.S. / International Diamond Week slated in Ramat Gan.

The underlying thought behind the slogan is to convey the bourse’s message that Israel’s diamond trade focuses only on natural diamonds, as per IDE President Shmuel Schnitzer, reports say. Following the rise in synthetic and lab-grown diamonds in the industry today and the corresponding rise in incidents where synthetics are being posed as natural stones, in 2013, the IDE board voted to completely ban synthetic diamond trade on the bourse trading floor, reports say.

The motto for the IDE slogan was first proposed by IDE member Nathalie Dehan at the U.S. / International Diamond Week in December, reports add.

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